Daily Events

Open at 3PM Monday - Saturday. Open at 1PM on Sundays.

For tickets to upcoming events please see our page at TicketLeap.

All events are 21+. Detailed listing of events are on Facebook.


Monday Matinee – a different movie each week 5:30 pm, free popcorn and $3 pizzas.

Karaoke – Moonlight Karaoke every Monday at 9pm.


Gayme Night - a night filled with your favorite board games, party games, darts, and video games (on our big screen), 8pm-close


Trivia – free trivia every Wednesday at 7pm, win bar tabs and gift cards.

College Night - Milwaukee’s only LGBT+ 18+ night featuring a drag show with upcoming queens and a DJ until close, $10 cover if under 21, 8pm-close


Drag Bingo – hosted by Chanel D’Vin and a different guest each week, 5:30pm-8pm.

Drag Race Viewings – hosted by Sylvia Nyxx with plenty of swag, giveaways and drag race trivia.

Vers Thursdays – a different theme party every Thursday. Find out our next theme on Facebook.

Jazz in the Park – June through September are Jazz in the Park nights in our neighboring park.


Ferrari Friday – first Friday of the month, Juanita Ferrari hosts a drag show benefiting local LGBT+ charities.

Friday Foreplay – second Friday of the month, Chanel D’Vin and guests start the weekend off with a bit of foreplay on stage.

Schadenfreude – third Friday of the month, a spectacular evening filled with shade and entertainment brought to you by Pagan Holladay and her friends.

Glam Revue – fourth Friday of the month, Kendra Banxs hosts a night of glitz and glam looks and performances that you won’t want to miss.

House DJ’s Travis Lynch and K-Rad take over after every drag show!


RuFFHOUSE – a different DJ spins every Saturday, 10pm-close.

Non-Pop – one Saturday a month, diverse dance music, live art, visual projection, non-profit support, find next date on Facebook.

Doggy Happy Hour - First Saturday of every month from 3pm to 7pm we invite you and your dog to happy hour. For rules, and details please see the event listing on Facebook


Showtunes – every Sunday 1pm-8pm, hosted by Karen Valentine on alternating weekends seen on Facebook.

Drink Specials


HAPPY HOUR, 2.4.1 on all rails/taps, open-8pm 2.4.1 on all drinks when the alarm lights are on, 8pm-close.


Rail price on Absolut and Stoli flavored vodkas, 8pm-close.


2.4.1 rails/taps continues (all day happy hour), 8pm-close


Clear the Cooler ($1 off all bottles, cans, cold shots, wine), 8pm-close


$3 long islands, 8pm-close


$15 endless mimosas 1pm-8pm; Service Industry Special (2.4.1 on all drinks with proof of service industry job), open-close


All abums link to Facebook where more albums can be found.


This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Michael continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.

Explore some of the links and images below to find out more about our colorful history, or stop in and have a chat with one of our staff members. We take great pride in our history!


Open Monday - Saturday at 3pm.

Sunday at 1pm.


General Manager: Chad Harringtion