Daily Events

Open at 3PM Sunday - Saturday.

For tickets to upcoming events please see our page at TicketLeap.

All events are 21+ unless otherwise stated. Detailed listing of events are on Facebook.


Monday Matinee – a different movie each week 5:30 pm, free popcorn. (Popcorn suspended during pandemic)

Karaoke – Moonlight Karaoke every Monday at 9pm.


Gayme Night - a night filled with your favorite board games, party games, darts, and video games (on our big screen), 8pm-close. (Gayme night suspended during pandemic)


Trivia – free trivia every Wednesday at 7:30pm, win bar tabs and gift cards.

18+ Night - Milwaukee’s only LGBT+ 18+ night featuring a drag show with upcoming queens and a DJ until close, $10 cover if under 21, 8pm-close. (DJ and dance floor suspended during pandemic)


Drag Bingo – hosted by Flonase every week, 5:30pm-8pm.

Homies – once a month (typically the 3rd Thursday) Persephone B. Diamond highlights performers of color from the Milwaukee community and the Midwest.


B.A.B.E. (Bad Ass Bitch Experience) – first Friday of the month, Karma Zavich hosts a drag show featuring some of the hottest names in the Midwest!

Ricky's Royale Ball – second Friday of the month, Ricky Royale and guests start the weekend off with a bit of royalty and a new theme each month.

Body by Marbella – third Friday of the month, a spectacular evening where any "body" can be beautiful.

House of Strange – the fourth Friday of the month, Iconika Strange takes over and fills the evening with her own personal brand of strange and glamour!

House DJ Travis Lynch takes over after every drag show! (DJ and dance floor suspended during pandemic)


Saturday Night Live – host Becky Essence Hall assembles a new gaggle of performers every Saturday, complete with her signature laugh and all we can say is... WOW!


Milwaukee Matinee – Kayos Mirage graces the stage with an ever-changing showcase of talent on the 1st and 3rd Sunday of every month.

Drink Specials


HAPPY HOUR, 2.4.1 on all rails/taps, open-8pm 2.4.1 on all drinks when the alarm lights are on, 8pm-close.


Rail price all flavored vodkas, 8pm-close.


2.4.1 rails/taps continues (all day happy hour), 8pm-close


Clear the Cooler ($1 off all bottles, cans, cold shots, wine), 8pm-close


Free your Wings! ($1 off all bombs and $2 off all Redbull mixers), 8pm-close


$15 endless mimosas 1pm-8pm; Service Industry Night (2.4.1 on all drinks/shots in honor of the Service Industry), 8pm-close


All abums link to Facebook where more albums can be found.


This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Trixie Mattel continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.

Explore some of the links and images below to find out more about our colorful history, or stop in and have a chat with one of our staff members. We take great pride in our history!


Open Sunday - Saturday at 3pm.


General Manager: Zachery Pekovic