Daily Events
Open at 3PM Sunday - Saturday.
For tickets to upcoming events please see our page at TicketLeap.
All events are 21+ unless otherwise stated. Detailed listing of events are on Facebook.
Monday
Karaoke – Moonlight Karaoke every Monday at 9pm.
Tuesday
Screen Queens - Hosts Dora Diamond and Beth Anne Bodyworks screen one of their favorite movies every Tuesday at 7:30pm.
Wednesday
Trivia – free-to-play trivia every Wednesday at 7:30pm, win bar tabs and gift cards.
18+ Night - Milwaukee’s only LGBT+ 18+ night featuring a 10:30pm drag show with upcoming queens and a DJ until close, $10 cover if under 21, 8pm-close.
Thursday
Drag Bingo – hosted by Flonase every week, 5:30pm-8pm, 4pm-7pm during Drag Race viewing party season.
Drag Race All Stars Viewings - join Lola Rome as she hosts viewings of Drag Race All Stars every Thursday at 7pm, follow our Facebook. page and Instagram. to see if she has a special guest with her!
Drag Shows - 10:30pm. Follow our event calendar on Facebook. to see what shows we have lined up!
Friday
Drag Shows - 10:30pm. Follow our event calendar on Facebook. to see what shows we have lined up!
The dance floor opens with one of our house DJs after every drag show!
Saturday
Drag Shows - 10:30pm. Follow our event calendar on Facebook. to see what shows we have lined up!
The dance floor opens with one of our house DJs after every drag show!
Sunday
Drag Shows - 4pm. Follow our event calendar on Facebook. to see what shows we have lined up!
Drink Specials
Daily
HAPPY HOUR, 2.4.1 on all rails/taps, open-8pm 2.4.1 on all drinks when the alarm lights are on, 8pm-close.
Monday
Rail price all flavored vodkas, 8pm-close.
Tuesday
2.4.1 rails/taps continues (all day happy hour), 8pm-close
Wednesday
Clear the Cooler ($1 off all bottles, cans, cold shots, wine), 8pm-close
Thursday
Free your Wings! ($1 off all bombs and $2 off all Redbull mixers), 8pm-close
Sunday
$15 endless mimosas 1pm-8pm; Service Industry Night (2.4.1 on all drinks/shots in honor of the Service Industry), 8pm-close
Pictures
All abums link to Facebook where more albums can be found.
History
This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Trixie Mattel continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.
Explore some of the links and images below to find out more about our colorful history, or stop in and have a chat with one of our staff members. We take great pride in our history!
A brief history of the bar from the Milwaukee LGBT History project.
This Is It is named #1 Gay and Lesbian Bar on the 2012 and 2013 A-List on WISN.com.
“Tolerant times bring change to gay bars” from JSOnline.com (June 2012)
“Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries”
This Is It, Our Oldest Gay Bar
Beloved owner gone, but oldest gay bar still a welcoming haven
Contact
Open Sunday - Saturday at 3pm.
414-278-9192
General Manager: Zachery Pekovic
gmthisisit@gmail.com