Daily Events

Open at 3PM Monday - Saturday. Open at 1PM on Sundays.

For tickets to upcoming events please see our page at TicketLeap.

All events are 21+ unless otherwise stated. Detailed listing of events are on Facebook.


Monday Matinee – a different movie each week 5:30 pm, free popcorn.

Karaoke – Moonlight Karaoke every Monday at 9pm.


Gayme Night - a night filled with your favorite board games, party games, darts, and video games (on our big screen), 8pm-close.

8-Bit Cocktails.


Trivia – free trivia every Wednesday at 6;30pm, win bar tabs and gift cards.

C18+ Night - Milwaukee’s only LGBT+ 18+ night featuring a drag show with upcoming queens and a DJ until close, $10 cover if under 21, 8pm-close.


Drag Bingo – hosted by Chanel D’Vine and a different guest each week, 5:30pm-8pm.

Vers Thursdays – a different theme party every Thursday. Find out our next theme on Facebook.


Feel the Heat Friday – first Friday of the month, Tempest Heat hosts a drag show benefiting local LGBT+ charities.

Foreplay Friday – second Friday of the month, Chanel D’Vine and guests start the weekend off with a bit of foreplay on stage.

Forecast Friday – third Friday of the month, a spectacular evening filled with shade and entertainment brought to you by Windy Breeze.

BODY - fourth Friday of the month, Marbella Sodi hosts a night of performances proving that anyBODY can be beautiful

House DJ’s Travis Lynch and K-Rad take over after every drag show!


RuFFHOUSE – a different DJ spins every Saturday, 10pm-close.

Non-Pop – one Saturday a month, diverse dance music, live art, visual projection, non-profit support, find next date on Facebook.


Liquid Disco Brunch - bottomless mimosas and bloodies $15 once a month

Drink Specials


HAPPY HOUR, 2.4.1 on all rails/taps, open-8pm 2.4.1 on all drinks when the alarm lights are on, 8pm-close.


Rail price all flavored vodkas, 8pm-close.


2.4.1 rails/taps continues (all day happy hour), 8pm-close


Clear the Cooler ($1 off all bottles, cans, cold shots, wine), 8pm-close


Free your Wings! ($1 off all bombs and $2 off all Redbull mixers), 8pm-close


$15 endless mimosas 1pm-8pm; Service Industry Night (2.4.1 on all drinks/shots in honor of the Service Industry), 8pm-close


All abums link to Facebook where more albums can be found.


This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Michael continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.

Explore some of the links and images below to find out more about our colorful history, or stop in and have a chat with one of our staff members. We take great pride in our history!


Open Monday - Saturday at 3pm.

Sunday at 1pm.


General Manager: Chad Harrington